About TruNorth Jets
Meet Sarah Oberman
Founder & Jet Charter Expert
- 20+years in business aviation
- 2024NBAA Business Aviation Top 40 Under 40
- 2022founded TruNorth Jets

Built entirely on referrals, reflecting the trust, consistency, and care she delivers with every flight.
Sarah Oberman is an award-winning jet charter expert and the founder of TruNorth Jets, known for delivering tailored, high-touch private aviation solutions to clients across the U.S. and abroad. With more than 20 years in business aviation, Sarah was recognized by the National Business Aviation Association as a 2024 Business Aviation Top 40 Under 40 honoree—selected from over 700 nominees for her leadership, innovation, and client-first approach.
Born into a family of aviators, Sarah’s aviation journey began early—first washing planes, then managing an FAA approved flight school, and eventually representing Cessna Aircraft in regional sales. In 2015, she turned her full focus to jet charter, gaining deep operational knowledge in sales, scheduling, dispatching, pilot hiring and management, international logistics and aircraft management.
Sarah launched TruNorth Jets in 2022 with a clear mission: to provide expert-led, relationship-driven charter services backed by transparency, insight, and executional excellence. She regularly coordinates complex missions to high-demand destinations like Aspen, New York, and Europe, and specializes in premium charter travel for executives, families, and high-profile clients.
Her deep operational fluency—from FAA regulations to aircraft performance and special event travel—makes her a trusted advisor in an industry built on discretion and detail. Sarah also served as an expert witness before the U.S. Congressional Small Business Committee on pilot workforce issues, further underscoring her standing as a thought leader in aviation.
Personally, Sarah is a dedicated mother and passionate traveler who enjoys cooking, wine, and time with close friends and family.


In the news
Press & Media
Articles
- Chartering a path through chaotic times with private flightsPacific Coast Business Times
- Sarah Oberman — 2024 Business Aviation Top 40 Under 40 Award RecipientNBAA — National Business Aviation Association
- NBAA Names the 2024 Business Aviation Top 40 Under 40NBAA — National Business Aviation Association
- TruNorth Jets Redefines Luxury Travel with Private Jet Charter Services in Santa Barbara, CA and Santa Fe, MexicoNews Channel Nebraska
- Passion for Jets Runs in the FamilySan Fernando Valley Business Journal
- It’s getting cheaper to fly private jet, says local aviation expertAmigos805
- Jet Set: Sarah Oberman charts a course for luxury air travel with TruNorth JetsVentana Monthly
- Plane charter company expands New Mexico footprintAlbuquerque Journal
- Experienced aviation executive opens TruNorth Jetsedhat Santa Barbara
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What our clients say
5.0 on Google
“I’ve had a great experience working with Sarah and TruNorth Jets. Sarah is professional, responsive, and incredibly knowledgeable, making the entire process smooth from start to finish.”
“We have been working with TruNorth Jets now for 2 years and they are amazing. Very good at communicating with me and we are so happy. Will use them again.”
“Sarah’s attention to detail, industry expertise, and dedication to her clients truly set her apart. From the very beginning, she made the entire process seamless, taking the time to understand our needs, present the best options, and ensure every detail was handled flawlessly.”
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